SEO Website Optimization and
SEO Consulting
Want to improve your website’s ranking on Google and let users find you without constantly investing in Google advertising?
You are in the right place.
Why is SEO necessary?
Imagine a scenario. You have invested a lot of time, money and effort in creating a professional website that will present your business in the best light. It took a while, but you’ve finally taken that crucial step toward digitalizing your business and you’re expecting hordes of users who just can’t wait to buy from you.
You proudly type into Google the name of the product and service you offer and… your website doesn’t appear anywhere!
Ranking on Google used to be pretty simple. There was less competition and the algorithm that determines the ranking was easier to “cheat”. To rank on the first page of Google search today, you need a strategy and a long-term optimization plan.
It may seem like a lot of extra effort after you’ve already created a website, but only with SEO can you feel all the benefits of a good website.
Why is SEO necessary?
Imagine a scenario. You have invested a lot of time, money and effort in creating a professional website that will present your business in the best light. It took a while, but you’ve finally taken that crucial step toward digitalizing your business and you’re expecting hordes of users who just can’t wait to buy from you.
You proudly type into Google the name of the product and service you offer and… your website doesn’t appear anywhere!
Ranking on Google used to be pretty simple. There was less competition and the algorithm that determines the ranking was easier to “cheat”. To rank on the first page of Google search today, you need a strategy and a long-term optimization plan.
It may seem like a lot of extra effort after you’ve already created a website, but only with SEO can you feel all the benefits of a good website.
What Does SEO Include?
Keyword Research
The first step of any website optimization is keyword research.
In order for a site to be optimized for Google, it’s necessary to first determine for which phrases and keywords we want the site to rank. Of course, these must be keywords related to your industry as well as your products and services, but they also need to have a sufficient search volume.
If no one is typing a specific keyword into Google, there’s no point in optimizing the website for that keyword.
Keyword research is done using tools such as Ahrefs, SEM Rush, Google Keyword Planner and Ubersuggest. After forming a list of relevant keywords, it’s necessary to create content that will be optimized for those keywords, usually in the form of a blog.
On-page SEO
On-page SEO is the practice of optimizing individual pages of a website in order to rank better and get more traffic through search engines. This refers to the optimization of the website content itself and HTML elements that are relevant for SEO.
In particular, on-page SEO involves the use and optimization of:
- Keywords in the content
- Heading tags
- Internal links
- Title tags
- Meta descriptions
- URL
- Images
- External links
- User experience
Technical SEO
The goal of technical SEO is to improve the technical aspects of a website which helps the website rank better on Google. The goal is to allow search engines to seamlessly interpret and analyze website content so that it can rank well on the search results.
Technical SEO factors include:
- Website indexing factors
- Duplicate content
- No index tags
- Robots.txt file
- Canonical tags
- Website loading speed
- Website & URL structure
- Responsive web design
- SSL certificate
Linkbuilding
You’ve created content that people search for, that answers their questions thoroughly and that search engines can find and index, but that still doesn’t mean that your website will rank well. Your competition is also working on SEO and, in order to beat them, you need to establish authority on search engines through linkbuilding.
Linkbuilding is the practice of building one-way links (also known as backlinks) to a website with the goal of improving search engine visibility. Links that lead from other websites to your website are used by search engines to analyze your reputation. If other reputable websites link to you, Google and other search engines consider your website to be of good quality and will give you a higher position on the search results.
Most linkbuilding techniques rely on creating quality content that other sites will want to link to. If your content provides value to users, other websites will be happy to link to you because that is how they provide value to their users.
Local SEO
Google results are localized which means that for the same search terms, someone in London, Boston or Melbourne will not see the same results even if they type the exact same keywords into the Google search. This is especially the case for Google maps search results.
Local SEO is an optimization technique that helps a business be more visible on local search results.
If your business only operates in a certain geographic area and you have a business space where you want your customers or clients to come, local SEO can help you drastically increase your visibility on Google along with your sales.
Among other things, local SEO involves optimizing the Google My Business profile, building NAP citations and optimizing content for local keywords and intent.
What Does SEO Include?
Keyword Research
The first step of any website optimization is keyword research.
In order for a site to be optimized for Google, it’s necessary to first determine for which phrases and keywords we want the site to rank. Of course, these must be keywords related to your industry as well as your products and services, but they also need to have a sufficient search volume.
If no one is typing a specific keyword into Google, there’s no point in optimizing the website for that keyword.
Keyword research is done using tools such as Ahrefs, SEM Rush, Google Keyword Planner and Ubersuggest. After forming a list of relevant keywords, it’s necessary to create content that will be optimized for those keywords, usually in the form of a blog.
On-page SEO
On-page SEO is the practice of optimizing individual pages of a website in order to rank better and get more traffic through search engines. This refers to the optimization of the website content itself and HTML elements that are relevant for SEO.
In particular, on-page SEO involves the use and optimization of:
- Keywords in the content
- Heading tags
- Internal links
- Title tags
- Meta descriptions
- URL
- Images
- External links
- User experience
Technical SEO
The goal of technical SEO is to improve the technical aspects of a website which helps the website rank better on Google. The goal is to allow search engines to seamlessly interpret and analyze website content so that it can rank well on the search results.
Technical SEO factors include:
- Website indexing factors
- Duplicate content
- No index tags
- Robots.txt file
- Canonical tags
- Website loading speed
- Website & URL structure
- Responsive web design
- SSL certificate
Linkbuilding
You’ve created content that people search for, that answers their questions thoroughly and that search engines can find and index, but that still doesn’t mean that your website will rank well. Your competition is also working on SEO and, in order to beat them, you need to establish authority on search engines through linkbuilding.
Linkbuilding is the practice of building one-way links (also known as backlinks) to a website with the goal of improving search engine visibility. Links that lead from other websites to your website are used by search engines to analyze your reputation. If other reputable websites link to you, Google and other search engines consider your website to be of good quality and will give you a higher position on the search results.
Most linkbuilding techniques rely on creating quality content that other sites will want to link to. If your content provides value to users, other websites will be happy to link to you because that is how they provide value to their users.
Local SEO
Google results are localized which means that for the same search terms, someone in London, Boston or Melbourne will not see the same results even if they type the exact same keywords into the Google search. This is especially the case for Google maps search results.
Local SEO is an optimization technique that helps a business be more visible on local search results.
If your business only operates in a certain geographic area and you have a business space where you want your customers or clients to come, local SEO can help you drastically increase your visibility on Google along with your sales.
Among other things, local SEO involves optimizing the Google My Business profile, building NAP citations and optimizing content for local keywords and intent.
Benefits of SEO
With a combination of the activities mentioned above and a good SEO strategy, you can expect:
More Website Visits
As you become more visible on the search results, you will see the number of your website visitors increase.
More Leads
SEO allows you to reach an audience that is already interested in your products and services.
More Revenue
Increasing the number of potential customers makes it easier to turn them into customers and thus generate more revenue.
Increased Brand Awareness
Your brand can become an industry leader and the #1 brand consumers think of when they think about your products or services.
Business Growth
Increase in website traffic, new potential customers and brand awareness contribute to new opportunities for growth.
Better Reputation & Authority
When you are at the top of the search results, customers will view you as a reputable company that is an authority in the field.
Benefits of SEO
With a combination of the activities mentioned above and a good SEO strategy, you can expect:
More Website Visits
As you become more visible on the search results, you will see the number of your website visitors increase.
More Leads
SEO allows you to reach an audience that is already interested in your products and services.
More Revenue
Increasing the number of potential customers makes it easier to turn them into customers and thus generate more revenue.
Increased Brand Awareness
Your brand can become an industry leader and the #1 brand consumers think of when they think about your products or services.
Business Growth
Increase in website traffic, new potential customers and brand awareness contribute to new opportunities for growth.
Better Reputation & Authority
When you are at the top of the search results, customers will view you as a reputable company that is an authority in the field.
SEO Optimization & Consulting Services
The activities required to optimize a site and rank well on Google depend on the type and size of the business, industry and market in which it operates. Therefore, I approach each project individually and develop a customized SEO plan for each situation.
My services are available in three different formats:
SEO optimization – I develop an SEO strategy and I complete all the SEO activities necessary to rank better, according to your expectations, needs and budget.
SEO consulting – I develop an SEO strategy according to which your in-house team can work on and optimize the website.
SEO training – If you’d like to improve your team’s skills in this area, my online training services will help you with that.
How can I help you with SEO?
Why is it better to work with me and not with an agency? Here are a few reasons.
Experience
For 9+ years, I have been helping companies in various industries increase their online presence and generate more revenue. I work with companies of all sizes to improve their digital marketing efforts and increase sales.
Dedication
Unlike agencies that work with anyone who is willing to pay for their services, I only work with clients with whom I feel I will have a good business relationship. This allows me to dedicate myself to working with my clients and not treat them as just a number.
Transparency
The key to any good cooperation is honesty and integrity. When I agree on something with clients, that’s how it’s going to be. Reporting is done exactly as we agreed. Therefore, I only work with companies from which I can expect the same approach to cooperation.
White hat SEO
I don’t deal with buying suspicious links and bad SEO practices. While someone might tell you that it’s a quick way to rank, it’s actually just a quick way for Google to penalize your website and then you won’t have a chance to rank well on Google in the long run.
Latest Trends
SEO is constantly changing. Google regularly changes the algorithm that affects which websites will rank well. That is why I constantly follow the latest techniques in the SEO industry and take measures in accordance with them.
Personalized Approach
What is good for one business doesn’t mean it’s good for others, even if they’re in the same industry. Before any collaboration I first want to get to know your business in order to develop a strategy and campaigns that are fully tailored to your company and brand.
