Google Ads Advertising
Would you like to be number one on Google tomorrow? Want to attract new customers who are already interested in the goods and services that you offer?
Then Google Ads advertising is perfect for you.
Why is Google Advertising so popular?
Google Ads is one of the most sophisticated platforms for paid advertising. It allows you to reach customers through ads on Google search results exactly when they’re looking for what you have to offer.
In addition, through the Google Ads platform, you can advertise your mobile app, highlight your location on Google Maps, advertise on YouTube and more.
An added benefit is that Google Ads campaigns only use a budget when users take a specific action, such as a click, convert, or view a specific portion of a video ad. The advertising budget is spent efficiently and you know exactly what the results are.
SEO is a great strategy that I definitely recommend in the long run, but it often takes some time until it starts to deliver results. On the other hand, Google Ads campaigns can be set up relatively quickly and provide you with additional options such as remarketing to users who have already visited your site or taken a specific action such as registering or filling out a contact form.
Why Is Google Advertising So Popular?
Google Ads is one of the most sophisticated platforms for paid advertising. It allows you to reach customers through ads on Google search results exactly when they’re looking for what you have to offer.
In addition, through the Google Ads platform, you can advertise your mobile app, highlight your location on Google Maps, advertise on YouTube and more.
An added benefit is that Google Ads campaigns only use a budget when users take a specific action, such as a click, convert, or view a specific portion of a video ad. The advertising budget is spent efficiently and you know exactly what the results are.
SEO is a great strategy that I definitely recommend in the long run, but it often takes some time until it starts to deliver results. On the other hand, Google Ads campaigns can be set up relatively quickly and provide you with additional options such as remarketing to users who have already visited your site or taken a specific action such as registering or filling out a contact form.
What Types Of Google Ads Campaigns Are Most Effective?
Search Campaigns
Search campaigns are the basis of all Google Ads advertising. Search ads are text ads that appear at the top and bottom of Google results and can be identified by the “Ad” tag in the upper left corner of the text.
The main advantage of Search ads is that your ad appears where most people are already searching for information – Google.
Google displays your ad in the same format as other search results (with the label “ad”) so users can see your message in a format they’re already used to.
Display Campaigns
The Google Display Network spans over 2 million websites and allows you to display visual ads on those websites. These ads can be very effective because it is possible to target people by interests and demographics as well as to select specific websites where you want the ads to appear.
When users visit your website for the first time, chances are that they won’t buy immediately. However, these users are already familiar with what you offer and will often return to your site and buy if you remind them.
Display advertising is therefore great for remarketing as it allows you to bring potential customers back to the website with a relatively small investment.
YouTube Advertising Campaigns
Google owns YouTube and it allows us to create YouTube ads through the Google Ads platform.
YouTube is the second largest search engine and has over 2 billion users who use the platform intensively which is a great opportunity for advertising.
You’re probably familiar with video ads that appear before, after, and sometimes during YouTube videos. In addition to them, it is possible to place display & overlay ads on this platform.
Shopping Campaigns
Shopping ads appear on Google search results and include prices and product images. These ads appear above or to the right of regular Google results.
This type of campaign requires a Google Merchant Center account, where product information is entered that Google uses to create Shopping ads.
Unlike Search ads, Shopping ads allow you to promote certain products and product lines. They are ideal for eCommerce businesses that sell a large number of products.
App Campaigns
If you’d like to promote your mobile application, App ads are a great solution because they allow you to show the app to those people who are most interested in installing and using it regularly.
App campaigns are used to promote a mobile app through ads that appear on Google search results, the Google Display Network, YouTube and Google Play.
The goal is to encourage users to install the app or, if they already use it, take certain actions in the app.
What Types Of Google Ads Campaigns Are Most Effective?
Search Campaigns
Search campaigns are the basis of all Google Ads advertising. Search ads are text ads that appear at the top and bottom of Google results and can be identified by the “Ad” tag in the upper left corner of the text.
The main advantage of Search ads is that your ad appears where most people are already searching for information – Google.
Google displays your ad in the same format as other search results (with the label “ad”) so users can see your message in a format they’re already used to.
Display Campaigns
The Google Display Network spans over 2 million websites and allows you to display visual ads on those websites. These ads can be very effective because it is possible to target people by interests and demographics as well as to select specific websites where you want the ads to appear.
When users visit your website for the first time, chances are that they won’t buy immediately. However, these users are already familiar with what you offer and will often return to your site and buy if you remind them.
Display advertising is therefore great for remarketing as it allows you to bring potential customers back to the website with a relatively small investment.
YouTube Campaigns
Google owns YouTube and it allows us to create YouTube ads through the Google Ads platform.
YouTube is the second largest search engine and has over 2 billion users who use the platform intensively which is a great opportunity for advertising.
You’re probably familiar with video ads that appear before, after, and sometimes during YouTube videos. In addition to them, it is possible to place display & overlay ads on this platform.
Shopping Campaigns
Shopping ads appear on Google search results and include prices and product images. These ads appear above or to the right of regular Google results.
This type of campaign requires a Google Merchant Center account, where product information is entered that Google uses to create Shopping ads.
Unlike Search ads, Shopping ads allow you to promote certain products and product lines. They are ideal for eCommerce businesses that sell a large number of products.
App Campaigns
If you’d like to promote your mobile application, App ads are a great solution because they allow you to show the app to those people who are most interested in installing and using it regularly.
App campaigns are used to promote a mobile app through ads that appear on Google search results, the Google Display Network, YouTube and Google Play.
The goal is to encourage users to install the app or, if they already use it, take certain actions in the app.
Google Ads Advertising Services
As we’ve already seen, the Google Ads platform provides a large number of different advertising options but it is important to focus on the campaigns that will bring the best results in your particular case.
My Google Ads advertising services are available in two different formats:
Google Ads Campaigns – I develop a Google Ads strategy tailored to your needs and create campaigns that will allow you to increase sales and beat the competition on Google.
Google Ads Audit and Consulting – Already have some Google campaigns but aren’t happy with the results or want to make sure the agency you’re working with has set up your campaigns properly? This is the best option for you.
Google Ads Training – If you’d like to improve your team’s skills in this area, my online training services will help you with that.
Google Ads Advertising Services
As we’ve already seen, the Google Ads platform provides a large number of different advertising options but it is important to focus on the campaigns that will bring the best results in your particular case.
My Google Ads advertising services are available in two different formats:
Google Ads Campaigns – I develop a Google Ads strategy tailored to your needs and create campaigns that will allow you to increase sales and beat the competition on Google.
Google Ads Audit and Consulting – Already have some Google campaigns but aren’t happy with the results or want to make sure the agency you’re working with has set up your campaigns properly? This is the best option for you.
Google Ads Training – If you’d like to improve your team’s skills in this area, my online training services will help you with that.
How Can I Help You With Google advertising?
Why is it better to work with me and not with an agency? Here are a few reasons.
Experience
Since 2015, I have been helping companies in various industries increase their online presence and generate more revenue. I work with companies of all sizes to improve their digital marketing efforts and increase sales.
Dedication
Unlike agencies that work with anyone who is willing to pay for their services, I only work with clients with whom I feel I will have a good business relationship. This allows me to dedicate myself to working with my clients and not treat them as just a number.
Transparency
The key to any good cooperation is honesty and integrity. When I agree on something with clients, that’s how it’s going to be. Reporting is done exactly as we agreed. Therefore, I only work with companies from which I can expect the same approach to cooperation.
Honesty
Google Ads advertising is not a solution for everyone and not every business should advertise on Google. If you contact me about marketing services, I will honestly tell you if this form of marketing is right for you and if not, I will recommend something else that would be better for your business or project.
Latest Trends
Best practices for Google Ads advertising are constantly changing. Google is introducing new types of campaigns and new targeting options. I am always up to date with the latest strategies so that I can deliver the best results for my customers.
Personalized Approach
What is good for one business doesn’t mean it’s good for others, even if they’re in the same industry. Before any collaboration I first want to get to know your business in order to develop a strategy and campaigns that are fully tailored to your company and brand.